Principal Designer at Salesforce
Previously Deutsche Bank as an AVP Designer, Cognizant, Michael Kors
Enterprise & AI · 10+ years of design experience
Salesforce · 3-year product vision
From 16 legacy apps to one AI-assisted case workflow, with recommendations at the point of decision from intake to resolution.
Led as Principal Designer, aligning 50+ executives on a three-year North Star and running onsite research with 6 researchers. Projected 50% faster handling and CSAT 0.8 → 3.9.
Salesforce · Agentforce
An AI agent that turns Data Cloud buying signals into personalized upsell outreach, then hands the conversation to a sales rep at the right moment.
Led end-to-end as Lead Product Designer & AI UX Strategist, defining human-takeover points and multi-channel continuity. 15 min saved per incident and $500K+ in projected annual savings.
Salesforce · Support experience redesign
A redesigned support intake flow that cut 10 ambiguous options to 4, so reps file the right request the first time.
As Design Lead, resolved team friction, ran unmoderated research (34 responses in three weeks) and owned the end-to-end design. Abandonment dropped from 70% to 12%.
Fortune 500 telecom · AI automation
An AI-assisted contract platform that scaled across 7,000+ enterprise agreements, with a two-round review workflow and AI contract extraction.
Led UX from 0 → 1 through task analysis, IA, rapid prototyping and usability testing, helping secure a multi-million dollar contract.
Principal Designer · Enterprise & AI
I lead design for product experiences that turn complex work into clear, useful moments for people.
My practice spans product strategy and the everyday collaboration that helps teams move from ambiguity to results. Most recently I was a Principal Designer / Experience Architect at Salesforce, and before that AVP of UX Design at Deutsche Bank.
I studied Communication Design at Parsons.
Leading UX & research teams through AI projects, from vision to launch
Boosting Team Efficiency Through AI
Served on Salesforce’s AI Tooling Committee, building Gemini and NotebookLM tools that drove AI adoption across the Design and Change Management teams.
Stakeholder & Change Management
Aligned 50+ stakeholders on a three-year design vision through strategic presentations and workshops.
Leading UX and Research Projects End-to-End
Led projects from discovery to launch as Principal and Lead Designer, owning timeline, scope and resourcing, with status reports that kept stakeholders aligned and progress visible.
Lead, Mentor & Hire Designers
Run critiques and knowledge-sharing sessions with the broader Experience Design team to grow craft and capability.
10+ years in design
Salesforce
Principal Designer / Experience Architect
2022 – 2026
Deutsche Bank
AVP, UX Design
2019 – 2021
Cognizant
Senior UX Designer
2018 – 2019
Michael Kors
Designer
2016 – 2018
Carlisle
Designer
2014 – 2016
Parsons School of Design
BFA, Communication Design
Education
